Lubmarine – the marine lubricants business of TotalEnergies Lubrifiants – has released its new brand identity that captures the importance of sustainability, industry collaboration and partnerships, to support customers’ performance.
The new strapline ‘Together we go further’ aims at fostering a customer-centric philosophy which places a major focus on collaborating closely with all stakeholders of the shipping and power industries.
As new fuel choices need new lubrication solutions, Lubmarine teams work hard to engage owners and operators of all types of vessels and power plant, at sea and on land, to help them deliver improved performance and optimization strategies. Lubmarine technical experts help companies to adapt their own business and operating needs towards industry’s decarbonization goals of 2030 – and beyond.
Lubmarine’s brand identity remains simple, modern and pure, and covers four core message strands:
- Supporting operational excellence
At Lubmarine, our commitment to every customer runs deep. Our dedicated teams deliver high performing solutions and tailor-made support that optimizes every voyage and empowers our customers’ fleet to navigate with confidence.
- Navigating the energy transition
Lubmarine puts the challenges of the energy transition at the forefront of everything it does, working together with our customers and partners to go further to support industry’s present decarbonization ambitions and future zero-emission goals.
- Serving pioneering routes
Driven by innovation, Lubmarine knows only one direction: forward. Our commitment to delivering pioneering lubrication solutions as well as new digital services, ensure ship owners and managers achieve safe, sustainable and reliable performance at sea.
- Collaborating on technical expertise
At Lubmarine, we believe that collaboration is the key to success. Working together with ship owners, ship operators, technical advisors, and engine manufacturers, we design lubrication solutions that enable our customers’ fleet to operate safely, efficiently and sustainably.
Our new brand identity encapsulates the mission of the Lubmarine business and how it will deliver value to our customers today and tomorrow. It also recognizes the challenges ahead for the shipping and power industries.
Together we go further.